The Rise of Netflix

From its humble beginnings as a “DVD rental-by-mail” company, Netflix has grown to be one of the most important Internet companies out there. They are the #1 streaming Internet video provider.

At, during evenings Netflix accounts for fully half of all our Internet traffic.

Netflix is forcing ISPs to invest in improving last mile Internet connection speeds, it is forcing Internet backbone upgrades, it is causing peering disputes between carriers – and it is entertaining millions.

Netflix is a disruptive technology, and it hasn’t even scratched the surface.

Current Netflix’s “high quality” videos require a solid 3 megabits per second of connectivity. It can be expected over time for this figure to increase dramatically, as in order to compress videos into 3 mbps the quality does suffer. By comparison, the new Netflix “Ultra HD” quality category is five times the bandwidth of a HD video.

In order to get ahead of the Netflix phenomenon, is building a dedicated fiber interconnect to a major Netflix server node. This dark fiber system will allow us to turn up multiple 10 gigabit pipes direct to Netflix at will, ensuring we will always have enough bandwidth to Netflix no matter what they may do in the future. Also, this dedicated connection will dramatically reduce latency and potential points of congestion, which will ensure our subscribers have the absolute best Netflix experience available anywhere. Inside Colorado and Northern New Mexico, our latency to Netflix will be only 5 milliseconds – the same as being right at your doorstep.

Our leadership in this area has already been recognized by other regional ISPs, and we are executing agreements with them to provide them access to our Netflix Interconnect too.

The Netflix Interconnect is just one part of leadership in providing the best broadband experience available in Colorado and New Mexico.

To test your Netflix streaming quality, you can use this Netflix test video:

Netflix Stream Test

(This link works from your PC, to test on a standalone media player or set-top box, go to the link in your PC and “Add” to your list.)